Awareness Month Campaign
CAMPAIGN DEVELOPMENT
MULTI-CHANNEL DESIGN
May is Cystic Fibrosis Awareness Month. Our 2021 campaign centers around a “Faces of CF” theme, which points out that people from all races, genders, and backgrounds can be affected by the disease. We’re asking the community to share their stories to help spread awareness. The creative for this campaign uses silhouettes of people with CF, allowing community members to see themselves in the design.
Faces of CF
These assets are created for a variety of mediums from social media cover images and profile badges to templates for chapters to personalize for their local communities.
Spreading awareness
CF can impact the entire body, this graphic helps show the broad scope of the disease.