Resumoxie
BRAND DEVELOPMENT
VISUAL IDENTITY SYSTEM
WEBSITE DESIGN
The project
Kyle is an outgoing, stylish professional with a whole lot of moxie. When she came to me with the idea of starting her own professional development business and wanted to name it Resumoxie, I couldn't wait to get started. Taking what I know about her personal brand and combining it with her values for her company, we created a fun, frisky, go-getter brand identity.
THE LOGO
Resumoxie's logo features the Futura font — a succinct, modern, no-nonsense typeface — and has traditional editing marks, showing the unification of the words "Resume" and "Moxie". Kyle’s business relies heavily on her editing the professional lives of her clients into show-stopping resumes and LinkedIn pages — it was a fun way to pay homage to that.
The logo's colors encompass the spirit of the brand: bright, crisp apple green for fun grounded by a darker, more serious blue.
Resumoxie’s website needed to be as fun and fresh as her brand. We went with a single-scroll homepage, building with color and including some parallax animation for added visual interest.
Online experience
Social snacks
Resumoxie’s biggest driver for attracting new clients is testimonials and success stories from current and past clients. We developed a series of high-impact scroll-stoppers: bold, typographic treatments of snippets from testimonials.
